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Branded Search Metrics to Start Monitoring

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Guest post by Ann Smarty.

Branding is going to be key for AI discovery because more and more people are starting to use generative AI platforms like ChatGPT and Gemini to get product and business recommendations.

Branded search metrics to monitor as consumers start their research with AIOne of the earlier studies stated that consumers have increasingly been using ChatGPT for product discovery and recommendations. As the rate of ChatGPT adoption is skyrocketing, more and more people are likely to use AI platforms to discover brands and products.

Generative AI will not be able to recommend your brand or product unless it knows about them, so being a known brand is the only way to be surfaced by these platforms.

[Read more…]

And Now for Something Completely Different: MarketingTech.AI

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According to recent research from Brafton, 83% of U.S.-based marketing professionals say that using AI tools is part of their daily routine. Per SurveyMonkey, 69% are excited about it; 14% are worried; and 17% are both excited and worried.

Marti, the mascot of MarketingTech.AI

Marti, the MarketingTech. AI mascot

It’s been clear for a while that for marketers, using AI tools will very soon be (if it isn’t already) a basic job requirement. Seeing that, I started compiling a list of AI marketing tools a few months and listing them on this page.

It quickly became clear that wasn’t going to scale; the universe of AI-based marketing tools (or older tools that have now had AI features added) is just growing too fast.

[Read more…]

The Ripple Effect: How Payment Delays Disrupt Business From The Inside Out

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Contributed post.

Payment delays often start small, like a client missing a due date or requesting extended terms. But these delays can snowball into broader disruptions that affect far more than your cash flow. Businesses rely on steady income to cover operating costs, pay employees, invest in growth, and meet their own obligations.

The ripple of effect of client payment delays

Image credit: Microsoft Stock Images

When that consistency falters, it puts pressure on every aspect of the organization.

Cash Flow Tension Impacts Daily Decisions

Unpaid invoices can quickly restrict your ability to operate efficiently. Without timely revenue, even routine expenses such as payroll, rent, and inventory restocking become difficult to manage. [Read more…]

How To Achieve SEO Goals: Proven Techniques for Success In 2025

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Contributed post.

Are you struggling to keep up with the ever-changing ranking factors and best practices in SEO? With search engines constantly updating their algorithms, it’s easy to feel overwhelmed and unsure of how to maintain or improve your website’s ranking.

How to achieve SEO goals in 2025 - nine proven tactics

Image credit: ThisIsEngineering on Pexels

The good news is that by understanding and implementing the latest SEO strategies, you can keep up and get ahead of the competition.

Here’s a look at how to achieve SEO goals and elevate your online presence.
[Read more…]

Optimizing for AI Overviews and AI Searches Make WPO Matter More Than Ever

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Some marketing concepts have a pretty short shelf life (e.g., how to create friend circles in Google+…remember that?) while others are almost timeless. For example, while many SEO best practices have changed over time, tactics like seeking to “be the best answer” to a specific query and writing for humans (while keeping search engines in mind) apply as well today as they did 25 years ago.

How WPO helps optimize brand presence for AI search

Image credit: Emilia Stefania Costeiu on Pexels

There’s widespread concern today over the impact of artificial intelligence (AI) on search engine optimization (SEO). Marketers are asking questions like: how do we get our brand to show up in AI search overviews as well as page one of Google? How do we get our website cited as a source in ChatGPT queries or Perplexity content creation?

[Read more…]

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